|
|
TAT creates a campaign to make ‘Thailand Unforgettable’
|
|
|
|
Travel to Thailand
- Perhaps more than any other travel destination, Thailand is blessed with both
scenic and cultural attractions so rich and varied that vacation and touring
possibilities are virtually limitless whatever the preference. |
 Thailand
has long been seen to be one of the top ten destinations for sun drenched
holidays and fun filled nightlife for those from the Asia Pacific, but the
Tourism Authority of Thailand (TAT) is aiming to expand on this by creating a
strategy to achieve a target of 13.8 million visitors from destinations around
the world in 2006 – brand building.
Research by publications such as Lonely Planet has shown that
Thailand is a popular destination of young travellers because of its top-rating
in terms of value and food. Working with this reputation, the tourism authority
have used the marketing slogan ‘Thailand Unforgettable’, and will use it to
accentuate three points – the sun, sand and sea; modern and traditional; and
shopping, dining and golfing.
“We want to ensure that all visitors have good memories of Thailand as a
kingdom of unforgettable beauty, luxury, culture and adventure,” said Thai
governor Juthamas Siriwan.
The markets targeted for the ‘Thailand Unforgettable’ campaign are mainly the
Europe and North East Asian regions and they have expanded their tourist
destinations to more than the main popular hotspots. TAT has classified their
market into 4 types: classic destinations, emerging destinations, sport
activities, and trendy products.
“This will allow us to better target the required market segments and also
promote the geographical distribution of visitors nationwide,” said the
governor. “This will better distribute tourism earnings and also prevent
over-congestion at popular tourist spots.”
All-in-all, this campaign will expand the market further worldwide, making
Thailand not just an ‘unforgettable’ destination for those from the Asia
Pacific, but also for the rest of the world. |
 Shanghai
Inn Hotel Bangkok
 
Historic Chinatown has a new heartbeat - The new Shanghai Inn - in the heart of
vibrant Yaowaraj Road recaptures the charm and of a bygone era. The Shanghai Inn
is a lifestyle hotel uniquely distinguished by its intimacy, hospitality and
exquisite modern style chinoise.
Experience our lavish accommodation and impeccable service and let the Shanghai
Inn be your heaven in the old Chinatown. As a guest in residence, you will feel
invigorated at the end of each day whether your stay is important business or to
experience the unique sights and sound of Chinatown.
The Shanghai Inn provided full amenities to meet the needs of the most
discerning business and leisure guests, delivered with personal charm and
warmth, making each stay a unique experience. Each room features cable
television, mini-bar, and tea-making facilities.
>> click here for last minute offers |
>> click here for year round hotel reservation |
 Living
Thailand
An all in one multi activity tour for everyone to enjoy! From sea level to
high mountain tops, jeeps and elephant rides, waterfalls and jungle walks,
there is something for everyone. The island of Koh Samui holds many
treasures and this tour will introduce you to some of them including a taste
of the local lifestyle, Thai cooking and farming.
Click here for more information and Booking Details » |
|
|
