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Bye, bye 'Amazing Thailand' because 'Happiness on Earth' is the new catch
phrase
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| Wat Arun, Bangkok, Thailand |
Getting bored of the Amazing Thailand campaign which has been running for
two years now? Very soon you will be seeing a new slogan. The Tourism
Authority of Thailand (TAT) has made "Happiness on Earth" its marketing
campaign for next year. The slogan was formally introduced to the media at
the World Travel Market held in London during November 8-11.
According to Jutamas Siriwan, the TAT governor, the underlying theme of the
new campaign is that "every hour in Thailand is happy hour".
"When people think of travelling, they expect happiness. And Thailand just
matches this criteria. That is how the slogan was coined.
"This time we have been more careful in choosing the words for this
campaign. Unlike Amazing Thailand which can carry both positive and negative
connotation, we're sure that "happiness" can only have a positive effect,"
said Jutamas at the press conference.
The slogan will be translated into many languages. And because the message
is simple Jutamas is confident that it can relate and appeal to people of
all nationalities.
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